In response to this devastating situation, numerous hospitality and tourism businesses have stepped up to provide aid and comfort to those displaced by the fires.
Airbnb, in partnership with non-profit organization 211 LA, is offering free temporary housing to evacuees in the Altadena, Malibu, Pacific Palisades, Pasadena, Santa Monica, and Sylmar areas. The stays are funded by Airbnb.org and Airbnb hosts.
Vrbo, a similar platform, is providing refunds to guests who had to cancel their reservations due to the fires.
Hotels across Los Angeles are offering discounted rates for evacuees, with Los Angeles Tourism compiling a list of participating hotels. Hotels in Anaheim are also extending discounted rates to those affected in Southern California. Evacuees are advised to keep their receipts and take photos for insurance reimbursement.
For those evacuating with pets, several properties outside the city, including the Hilton Irvine Orange County Airport, Alisal Ranch, and the Mission Inn Hotel & Spa, are offering pet-friendly accommodations.
Furthermore, ride-sharing services Uber and Lyft are providing free transportation to shelters for those in fire-affected areas. Uber is offering up to $40 (€39) in free rides, while Lyft is offering two trips of up to $25 (€24) each.
